How Has AI Gone Mainstream in South Korea?

 

Her face is a deep impersonation. Her body belongs to a group of performers of comparable stature. However, when AI humans become more common in South Korea, she sings, reads the news, and sells luxury clothing on television.

Meet Zaein, one of South Korea's most active virtual persons built by Pulse9, an artificial intelligence company working to bring corporate fantasies of the ideal employee to life.

Pulse9 has built artificial beings for some of South Korea's major businesses, including Shinsegae, and research suggests that the global market for such lifelike creatures might reach $527 billion by 2030.

In South Korea, AI persons have enrolled in universities, interned at big corporations, and regularly appear on live television driving sellouts of things ranging from food to luxury handbags.

However, according to Pulse9, this is just the beginning. Park Ji-eun, the company's CEO, told AFP that they are "working on developing the technology to broaden AI human use."

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"Virtual humans are basically capable of carrying out much of what real people do," she said, adding that at the current level of AI technology, humans are still required - for the time being.

The K-pop business originally drove demand for AI humans in South Korea, with the idea of a virtual star — not prone to scandals and able to work 24/7 — proving appealing with the country's notoriously hard-working music firms. Read More

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